Matrixify (formerly Excelify) is probably the most-used Shopify app to manipulate a catalog in bulk. Its approach is clear: everything goes through an Excel or CSV file. You export, edit in Excel, re-import. It's powerful, it's battle-tested, it's the go-to tool for every Shopify developer.
It's also its main weakness. The CSV roundtrip is long, fragile, and leaves little room for error: an import that fails halfway, a mapping that breaks, a special character badly encoded — and you lose 2 hours debugging. For marketing teams editing the catalog daily, this workflow becomes a bottleneck.
What Matrixify does very well
Store migrations
Exports to external tools
Exhaustive Shopify coverage
Matrixify limits when you edit daily
On the core job of marketing teams — enriching and maintaining a catalog — Matrixify shows its limits:
- The Excel roundtrip is long. Export (2 to 10 min) → local Excel edit → import (2 to 20 min). Between each step, you don't see the real Shopify state.
- No collaborative editing. Two people editing the same CSV create a conflict. You coordinate manually.
- Silent errors. A badly mapped field doesn't always block the import: it silently overwrites correct values.
- Partial rollback. Matrixify keeps your past exports, but there's no native per-product Ctrl+Z. To roll back, you re-import a previous export (with the risk of overwriting other changes made in between).
- No enrichment. Matrixify moves data around, it doesn't create any. To generate 500 descriptions or recrop 2,000 images, you need another tool.
How Seegea replaces Matrixify for daily editing
Seegea offers the same spreadsheet philosophy, but directly in the browser, connected in real time to Shopify:
Inline editing, instant push
Real-time collaboration
Per-product rollback
Direct comparison: Matrixify vs Seegea
| Criterion | Matrixify | Seegea |
|---|---|---|
| Editing paradigm | Export CSV → Excel → import | Inline editing in the browser |
| Time to bulk-edit 500 products | 30 to 60 min (with Excel) | 5 to 10 min |
| Real-time collaboration | No | Yes |
| Product rollback | Re-import an older CSV | Native Ctrl+Z + re-push |
| AI description generation | No | Yes (1 click) |
| Image optimization | No | Yes (WebP + resize) |
| Store-to-store migration | Excellent | Not supported |
| PrestaShop support | No (partial) | Yes, native |
| Monthly price (5,000 SKUs) | ~USD 50/month | EUR 59/month |
When to keep Matrixify and add Seegea alongside?
The two tools can perfectly coexist:
- Keep Matrixify for big migrations, exports to third parties, monthly backups, and cases where Excel stays the most natural interface (for example collaboration with an accountant).
- Use Seegea for daily catalog editing: enrichment, descriptions, images, prices, inventory, collections.
The main switch is on the marketing editor workflow: they move from Matrixify (3h/day) to Seegea (30 min/day) without losing heavy import-export capabilities.
See inline editing live, no CSV
30-min Google Meet · demo on your Shopify catalog
Real case: fashion brand on Shopify Plus, 12,000 SKUs
A brand we work with ran Matrixify for 4 years to maintain its Shopify Plus catalog. Weekly process:
- Monday morning: full export (25 minutes).
- Monday-Tuesday: Excel editing by 3 people (regular conflicts, manual merge).
- Wednesday: import (runs 45 minutes, multiple retries due to errors).
- Thursday: diagnosing inconsistencies on site, manual fixes.
After switching to Seegea for daily editing (Matrixify kept for monthly accounting exports):
- Real-time editing by 3 people simultaneously, no conflict.
- Instant rollback when an intern makes a mistake.
- Time spent on catalog: divided by 4.
- Inconsistency errors on site: near zero.
Built in France between Annecy and Chantilly, Seegea was made for teams that love Excel but have had enough of the roundtrip. We keep the tabular grid, we remove the CSV.