A Google Shopping feed is a structured file — XML, TSV or JSON via API — that describes each of your products with the vocabulary Merchant Center expects. No more, no less.
The difficulty isn't technical: it's in source data quality. If your Shopify or PrestaShop catalog has short descriptions, missing GTINs, badly sized images, no feed will save your distribution.
Supported feed sources
The fields that matter in a Google Shopping feed
id— unique identifier, stable over timetitle— 70 useful characters, brand + type + attributedescription— 500 to 1000 characters, no stuffinglink— canonical product page URLimage_link— 1000×1000 minimum, neutral backgroundadditional_image_link— up to 10 secondary imagesavailability— in_stock / out_of_stock / preorderprice+sale_price— aligned to the cent with the pagebrand,gtin,mpnproduct_typeandgoogle_product_category
The 3 errors that silently destroy a feed
Unstable IDs
id values change on every feed regeneration, Merchant Center treats each product as new and loses performance history. Distribution nosedives after each publish.Feed price vs site price
Sloppy categorization
google_product_category can be excluded from Performance Max or poorly positioned. Google's taxonomy is public — respect it.How Seegea cleans your catalog before export
Seegea acts upstream of the feed: we edit directly inside Shopify or PrestaShop, and the native feed picks up corrected data. Zero duplication, zero sync risk.
1-click AI description
Image normalization
Full rollback
| Criterion | Manual approach | Seegea |
|---|---|---|
| Product description | 20 min/listing manual | 30 s AI validation |
| Google-compliant images | Photoshop retouching | Auto compression + WebP |
| Missing GTIN/MPN | Excel retype | Inline tabular editing |
| Google category | Manual CSV mapping | In-grid suggestion |
| Bad bulk edit | No undo | Rollback + re-push |
Have your Google Shopping feed audited
Google Meet · 30 min · no commitment
The right method to keep a Shopping feed clean over time
Cleaning a catalog once works. Keeping it clean week after week is a discipline. Seegea makes that discipline bearable: the edit grid, the AI and the rollback make a new clean product cost 30 seconds instead of 20 minutes.
Built in France between Annecy and Chantilly, Seegea supports each new customer by email and Google Meet. We screen your feed, identify the 20% of fixes that drive 80% of the effect, and hand control back to you.