Loading a catalog into Shopify is technically easy via CSV. But loading it cleanly with variants, images, metafields and SEO is a different beast. Here are the methods that hold.
Typical Shopify import workflow
The 4 Shopify product import methods
Native Shopify CSV
Matrixify / Ablestar
Shopify Admin API / GraphQL
Shopify CSV format: the columns that matter
Native CSV expects one row per variant (not per product). Critical columns:
Handle— unique product identifier used in the URLTitle,Body (HTML),Vendor,Type,TagsOption1 Name,Option1 Value, ... up to Option3Variant SKU,Variant Price,Variant Inventory QtyImage Src— public URLSEO Title,SEO Description
The 5 classic import mistakes
- Handles with accents or spaces: rejected. Always kebab-case, no accents.
- Non-public image URLs: Shopify can't download them.
- Prices with comma instead of dot: US format enforced (1299.00).
- 100+ variants per product: hard Shopify limit.
- Tags too long: 255 chars max per tag.
| Case | Native CSV | Matrixify | Seegea (post-import) |
|---|---|---|---|
| Initial import 2,000 SKU | OK | OK | No (Seegea enriches) |
| Defined metafields | Partial | Full | Inline editing |
| Missing descriptions | — | — | One-click AI |
| Image alt | — | — | Bulk generation |
| Rollback after error | No | No | Yes, versioned |
The chain that works: import + enrich
The real 2026 method isn't "which import tool", it's "how to chain import + enrichment". Example for 2,000 SKUs migrated from PrestaShop:
- Day 1-2: PS export + Shopify CSV transform + Matrixify import.
- Day 3: QA via Seegea ("listings without description", "without alt" views).
- Day 4-5: AI generation of descriptions, metas, alts. Bulk editing.
- Day 6: final review + publish.
Scope your Shopify import in 30 min
Google Meet · we review your source catalog
After the import: the real work begins
60% of imported catalogs end with incomplete listings: thin descriptions, empty alt, unfilled metafields. That's where Seegea earns its place: tabular Excel-like view, adjustable columns, AI that proposes and human validates. A 2,000-SKU catalog becomes presentable in 2-3 days instead of 40 person-days.
