Which checklist item is most often missed?

The meta description. Teams spend time on the H1 title and the product description but forget the meta description — the text that appears in Google SERP and drives click-through rate.

How long does it take to complete the checklist per product?

Manually: 10-15 minutes per product if you check each field individually. With Seegea: the system auto-checks 20 of the 24 items. You review the 4 qualitative ones (copy quality, image quality, uniqueness, brand voice) in 2-3 minutes.

Product listing checklist: 24 items to validate before publishing

The product listing checklist below covers 24 validation points across four categories: SEO, media, Google Shopping compliance, and UX. Run it on every listing before publishing. Miss any point and you pay the cost in ranking, Shopping visibility or conversion rate.

The 24-point checklist

SEO (8 points)

1. H1 title: keyword + brand, 60-70 chars. 2. Meta title: 55-60 chars, keyword first. 3. Meta description: 140-155 chars, benefit + soft CTA. 4. URL slug: lowercase, hyphens, no stop words. 5. Long description: unique, 400+ words, structured. 6. Short description: outcome-first, 150-250 chars. 7. Internal links: at least 1 to a related collection. 8. Schema.org: Product + Offer + aggregateRating if reviews exist.

Media (6 points)

9. Minimum 3 images (hero + lifestyle + detail). 10. Hero image: neutral background, 1000x1000 min. 11. Images: no logo overlay, no watermark. 12. Image format: WebP, below 150KB each. 13. Alt text: descriptive on all images. 14. Video embed if product complexity warrants it (tech, luxury).

Google Shopping (6 points)

15. GTIN or MPN + identifier_exists field. 16. Brand field populated. 17. google_product_category: official taxonomy ID. 18. availability: in_stock / out_of_stock (real-time). 19. price: matches the page price exactly. 20. For apparel: gender + age_group + color + size.

UX validation (4 points)

21. Price + shipping cost visible above the fold
22. Return policy summary visible (1 line minimum)
23. Real stock indicator if stock is limited
24. Add-to-cart CTA: single, prominent, above the fold on mobile

Category	Points	Auto-checked by Seegea
SEO	8	6 (qualitative ones need human review)
Media	6	4 (resolution, format, alt text count)
Google Shopping	6	6 (all structural fields)
UX	4	2 (price visibility needs theme check)

The 4 qualitative checks (copy uniqueness, copy quality, image visual quality, brand voice) cannot be automated. But they are the ones that separate a listing that merely passes the checklist from one that actually converts. Never skip the human review step.

Running the checklist across your whole catalog

Seegea's catalog quality dashboard runs the 20 automatable checklist points across every product simultaneously. The completeness score per listing highlights which of the 24 points are failing and why. You fix them inline, in bulk, without opening a single product page in the back-office.

Built in France between Annecy and Chantilly, Seegea delivers a catalog quality report on the first Google Meet session. You see exactly where your catalog stands on all 24 points — and which fixes will have the biggest impact in the first 48 hours.

Run the 24-point checklist on your catalog

30 min Google Meet · we surface your top quality gaps

Run the 24-point checklist on your catalog

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

Yes, ideally. In practice, run it on every new product and on any product you touch. For a catalog audit, run it across all products simultaneously using Seegea's completeness index — it checks all 24 points automatically.

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