A well-structured product listing template is the single most time-saving asset in catalog management. It enforces completeness, removes writer's block, and ensures every SKU meets the same quality bar before hitting Google Shopping.
The complete product listing template (all fields)
Copy this structure into your CMS, PIM or spreadsheet:
| Field | Format | Required for |
|---|---|---|
| title | 60-70 chars — brand + type + attribute | Shopify, PS, Shopping |
| short_description | 150-250 chars — outcome-led | Shopify, PrestaShop |
| long_description | 400-1000 words — H2/H3/lists | SEO + UX |
| price | Decimal, currency explicit | All channels |
| compare_at_price | Decimal (when on sale) | Shopify, PS |
| sku | Internal code, unique | All channels |
| gtin | EAN-13 or UPC-12 | Google Shopping |
| mpn | Manufacturer part number | Shopping (if no GTIN) |
| brand | Exact brand name | Google Shopping |
| google_product_category | Official Google taxonomy ID | Shopping |
| image_link | HTTPS, 1000x1000 min | Shopping + CMS |
| availability | in_stock / out_of_stock | Shopping |
| meta_title | 55-60 chars | SEO |
| meta_description | 140-155 chars | SEO |
| handle / slug | lowercase-dashes, no stop words | SEO URL |
| attributes | color, size, material, weight | Filtering + feeds |
The short description formula
Customers read the short description before the title on mobile. Use this formula: [Outcome] + [Key differentiator] + [Target use case]. Example: "Ultralight linen shirt that stays cool in 35°C heat — ideal for summer travel and business casual."
Long description structure
Hook (2-3 lines)
Benefits block (3-5 bullets)
Specs table + care
Adapting the template by industry
Add these sections depending on your vertical:
- Fashion: size guide link, model measurements, material origin
- Tech: compatibility table, certification logos, box contents
- Food: ingredient list, nutrition facts, allergen table, expiry info
- Beauty: INCI ingredient names, skin type, dermatologist tested
- Home: dimensions (cm + inches), weight, room compatibility note
Apply this template to your catalog with Seegea
30 min Google Meet · we map your attributes to the template together
From template to published listing in 3 minutes
Seegea uses this exact template structure as the backbone of its AI generation. You fill in the raw attributes (color, material, weight), click generate, review inline, and push to Shopify or PrestaShop. No copy-paste, no context switching, no formatting nightmares. Built in France between Annecy and Chantilly, the Seegea team helps you configure the template for your specific catalog on the first Google Meet session.