How long should a product meta title be?

55-60 characters to avoid truncation in desktop Google SERPs. On mobile, Google sometimes shows up to 70 characters. Pixel width matters more than character count: wide letters (W, M) count more than narrow ones (i, l). Aim for 55-58 chars to be safe.

Should I include the brand name in the meta title?

Yes, usually — but at the end, separated by a pipe. Exception: if the brand itself is the search query (e.g., the buyer is searching "Nike Air Max 90"), put the brand first. Standard format: Primary keyword — Model | Brand.

How does Seegea generate product meta titles?

Seegea generates meta titles from product attributes using your defined formula (keyword + brand pattern). It validates character count in real time. You review and approve inline — the entire catalog can be processed in one batch session.

Product meta title: 60 characters that drive clicks

The product meta title is the most-read element of your SEO — and the most commonly left empty or auto-generated from the H1 title. When both are identical, you miss the opportunity to target a second set of keywords and differentiate your SERP appearance from competitors.

The meta title formula by category

Category	Meta title formula	Example
Fashion	Type + attribute + brand	Linen Shirt Men Relaxed Fit \| Brand
Tech	Brand + model + key spec	Anker 65W USB-C Charger 3-Port
Beauty	Brand + product + % active	Typology 2% Hyaluronic Serum 30ml
Home	Type + material + size \| brand	Oak Shelf 147x147cm \| IKEA
Food	Brand + product + weight	Maldon Sea Salt Flakes 250g

3 meta title mistakes that kill click-through rate

Using the same text as the H1

If meta title = H1, you miss a keyword. Use the meta title for a related secondary keyword or keyword variant. "Running Shoes Men Lightweight | Nike" (meta) vs "Nike Air Max 90 Men's Running Shoes" (H1).

Truncation at 60 chars

Google cuts meta titles mid-word at approximately 580 pixels width. "Men's Ultralight Carbon Fiber Running Shoes for Marathon Training | Bra..." destroys your SERP appearance. Keep it under 58 chars to be safe across all devices.

Keyword at the end

Google and users read left-to-right. Putting the most important keyword at position 1-3 of the meta title increases ranking weight and click-through rate. "Linen Shirt Men | Brand" beats "Brand Men's Summer Casual Linen Shirt".

Add a CTR-boosting tail to the meta title when you have 10+ chars to spare: "| Free returns" or "| Ships today" converts hesitant clicks. Only use it if it is true — Google may penalize misleading SERP copy.

Generating meta titles at scale with Seegea

Most Shopify and PrestaShop catalogs have their meta title field either empty (the CMS falls back to the H1) or identical to the H1. Seegea's AI generates distinct meta titles following your formula, validates character count in real time, and lets you review and approve inline. For 1,000 products, the generation takes minutes. The review, at 30 seconds per product, takes a few hours.

Built in France between Annecy and Chantilly, we configure your meta title formula on the first Google Meet session. Every title is validated against your character limit before it goes live.

Generate your product meta titles with Seegea AI

30 min Google Meet · batch generation demo, live

Generate your product meta titles with Seegea AI

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

The H1 is the heading visible on the product page — it serves the visitor. The meta title is what Google shows in search results — it serves the crawler and the search user who has not yet visited. They can and should be different, using related keywords.

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