For omnichannel retailers, the ERP manages everything for the store: stock levels, purchase orders, pricing, shelf allocation. The problem is that ERP product records are designed for store operations, not for digital commerce. Descriptions are brief, images are absent, SEO is nonexistent. Seegea is the enrichment layer that turns ERP records into e-commerce-ready listings.
The omnichannel catalog data flow
ERP: the source of truth for store data
Seegea: the digital enrichment layer
Shopify / PrestaShop: the digital channel
| Data type | Owner | Seegea role |
|---|---|---|
| Product reference | ERP | Read only (sync from CMS) |
| Cost price | ERP | Not managed |
| Stock level | ERP + CMS | Display only |
| Product description | Seegea | Write, AI-generated, validated |
| Meta title and description | Seegea | Write, AI-generated, validated |
| Product images | Seegea | Upload, optimize, assign |
| Custom attributes / metafields | Seegea | Write, bulk fill |
Seasonal catalog management for retailers
Retail catalogs rotate seasonally. Spring-summer collection replaces fall-winter. Seegea handles seasonal product transitions in bulk: activate new season products, deactivate outgoing ones, update collection assignments and reset promotional prices — all in one grid session.
For retailers with 5,000+ SKUs per season, this saves days of admin work per collection launch. Created in France between Annecy and Chantilly, Seegea supports omnichannel retailers on Shopify and PrestaShop with Google Meet onboarding and hands-on catalog support.
Set up your retail catalog layer in Seegea
30 min Google Meet · ERP-to-CMS workflow review
