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Excel product import: is .xlsx still the right path in 2026?

Excel stays the favorite workspace of product managers. But Shopify and PrestaShop do not accept native .xlsx: you go through an intermediate CSV or a tool that parses XLSX directly.

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Excel stays essential in e-commerce: pricing, supplier negotiation, margin analysis. But as soon as you need to push into Shopify or PrestaShop, .xlsx becomes a liability. This guide explains how to turn an Excel file into a clean import.

Excel-compatible data sources

ShopifyPrestaShopMicrosoft ExcelGoogle SheetsAirtableNotion

The 3 classic traps when moving Excel to Shopify / PrestaShop

Broken accents

French Excel saves as Windows-1252. Force "CSV UTF-8" in the Save As menu, or use Google Sheets which is natively UTF-8.

Decimal separator

French Excel uses the comma for decimals (9,99). Shopify expects a dot (9.99). Replace via Find-Replace before export.

Variants on multiple rows

Excel handles poorly structures where a variant-per-row shares a parent product. That is where Matrixify, Ablestar and Seegea bring real value — they make the shape native.

Recommended 5-step method

  1. Prepare the .xlsx with one row per variant and the parent handle/reference repeated
  2. Freeze formulas with Paste Special > Values
  3. Save As "CSV UTF-8 (comma-delimited)"
  4. Open in a text editor (VS Code, Notepad++) to verify encoding
  5. Test on 5 rows before importing the 5,000
Excel silently truncates SKUs starting with zero (e.g. 0001234 → 1234). Prefix the SKU column with an invisible apostrophe or import through Google Sheets which preserves zeros.

Excel intermediate vs Seegea inline: the gap

CriterionExcel + CSVSeegea
Daily edit of 50 listingsExcel + CSV re-importDirect inline edit, zero re-import
Formula persistenceNo (frozen values)Live formulas
Shopify / PrestaShop pushAfter CSV importInstant on save
History / rollback.xlsx copiesPer-product version, Ctrl+Z
Business validationManualAutomatic rules

Why Seegea fits better than Excel day-to-day

Excel stays relevant for supplier negotiation, margin calculation, pricing simulation. On the other hand, running an e-commerce catalog in a shared .xlsx means stale data within 3 weeks. Seegea brings Excel gestures (copy-paste, formulas, filters) into a grid connected to Shopify and PrestaShop in real time.

The 3 strengths: AI product description in 1 click (no more writing 500 descriptions by hand), automatic image optimization (compression + WebP + neutral background), full product rollback on every change.

See Seegea replace your catalog Excel

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See Seegea replace your catalog Excel

Keep Excel for supplier negotiation only

That is what our clients do: Excel for negotiation, Seegea for publishing. Initial Excel import is frictionless, then everything runs in inline editing. Built in France between Annecy and Chantilly, Seegea is reachable by email and Google Meet to support the transition.

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

No. Shopify only imports UTF-8 CSV. Convert your .xlsx to CSV before importing. Excel offers "Save As > CSV UTF-8" since the 2019 version.

Give your catalog the attention it deserves.

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