What are the Amazon title rules in 2026?

200 characters max, no all-caps except proper nouns, no emojis, no promos. Recommended format: Brand + Model + Type + Key attribute + Quantity. Keyword-stuffed titles are demoted by A9.

Do I need Brand Registry to sell on Amazon?

No, not to start. But without Brand Registry, other sellers can edit your listing (hijacking). Trademark + Brand Registry takes 1 to 3 months and radically changes catalog control.

Is Seegea an Amazon connector?

No. We operate upstream: we prepare your Shopify or PrestaShop catalog so the export to Seller Central (via dedicated app, Feed Management or connector) passes on the first try.

Amazon seller catalog: prepare listings before Seller Central

Amazon Seller Central doesn't forgive a poorly prepared catalog. A9 ranks listings on about 30 signals: structured title, detailed bullet points, white background images, valid EAN, A+ Content (for brands). A weak listing ends up on page 10, even with a great price.

Classic mistake: push Shopify catalog directly to Amazon via an app, and end up with 30% of listings suspended or demoted. Seegea prepares the catalog beforehand to avoid that waste.

Seegea cleans your source catalog

The 3 fundamentals of an Amazon catalog that ranks

Structured 200-char title

Brand + Model + Type + Main attribute + Quantity. Keyword-stuffed titles are filtered by A9 and can trigger suspension.

5 rich bullet points

200 to 500 characters per bullet. Concrete benefit, not an attribute list. Weak bullets kill conversion even on a well-ranked listing.

7 images minimum

Main image white background 1000×1000 minimum (Amazon recommends 2000×2000). Lifestyle, angles, details, infographics. Listings with a single image convert 3x less.

What Seegea does to prepare your Amazon catalog

Seegea edits your Shopify or PrestaShop catalog in an Excel-like grid. All fixes push immediately to the CMS — your Amazon app (Codisto, Sellbrite, Amazon Shopify Integration) then picks up clean data:

Amazon-friendly titles in 1 click

AI that structures brand + type + attribute within 200 characters, no stuffing, no emojis.

Generated and enriched bullets

5 Amazon-tuned bullets from attributes and source description. Quick human validation.

Normalized images

Compression, WebP, 2000×2000 resize, white background. Applied on multi-selection.

Criterion	Manual approach	Seegea
A9-compliant title	Manual retype	Structured AI 1 click
5 bullet points	30 min/listing writing	Generation + validation
2000×2000 white-bg images	Photoshop retouching	Auto compression + WebP
Required EANs	Excel retype	Dedicated grid column
Post-publish updates	Listing by listing in Seller Central	Bulk edit + re-push

On Amazon, every polished listing is an asset for years. Upstream enrichment effort pays back month after month, because A9 rewards consistency — and because Buy Box and FBA amplify well-rated listings.

Prepare your catalog before pushing to Amazon

Google Meet · 30 min · no commitment

Prepare your catalog before pushing to Amazon

Amazon isn't a dumping ground: it's a demanding engine

Amazon sellers who last are those who treat their catalog as a strategic asset. Nurtured listings, maintained images, refreshed bullets — that's what holds positions. Seegea gives the tools to do it without spending 20 hours a week.

Built in France between Annecy and Chantilly, Seegea supports each onboarding by email and Google Meet. We show directly how to structure your Amazon listings from your Shopify or PrestaShop catalog.

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

Amazon uses a single global catalog indexed by ASIN. If a product exists (EAN already referenced), you join the existing listing. Otherwise, you create a new public listing. Hence the importance of sending impeccable data from the first export.