How often to refresh the Amazon feed?

Stock and price: hourly minimum, real-time if possible via SP-API events. Description, attributes: daily. Images: only on change. Too-frequent feeds can be rate-limited by Amazon.

Can I use one Amazon feed for multiple European marketplaces?

Yes via European Fulfilment Network or Pan-European FBA. Each marketplace (amazon.fr, amazon.de, amazon.it, amazon.es) keeps its language and category specifics. Seegea handles per-market translations.

Does Seegea push the feed directly to Amazon?

Not in V0. We prepare the catalog upstream, and your app or feed manager (Lengow, Codisto, Shoppingfeed) pushes clean data to Amazon. 2026 roadmap: native Amazon connector.

Amazon marketplace feed: structure listings before export

A clean Amazon feed starts with a clean source catalog. The app or manager that pushes to Amazon (Codisto, Sellbrite, Lengow, Shoppingfeed) invents nothing: it picks up data from your Shopify or PrestaShop. Bad source, bad feed.

This guide explains how Seegea prepares source data so your Amazon feed is accepted on the first try and holds over time.

Seegea prepares your catalog before export

Critical fields of an Amazon feed in 2026

item_sku — unique seller identifier
external_product_id + external_product_id_type (EAN/UPC/GTIN)
item_name — 200-character title, structured
brand_name — brand
bullet_point1 to bullet_point5 — 200 to 500 characters each
product_description — limited HTML, no JavaScript
main_image_url + other_image_url1-8
standard_price, quantity, fulfillment_channel
item_type_keyword — Amazon taxonomy

An external_product_id already assigned to another Amazon listing lands you on the existing listing — and makes you lose control of it. Check your EANs before publishing, not after.

How Seegea prepares Amazon fields

A9-friendly title

AI that structures brand + type + attribute within 200 characters, no stuffing. Exportable as-is to Amazon.

5 generated bullet points

Generation from product attributes + source description, tuned to 200-500 characters per bullet.

Amazon-compliant images

Compression, WebP, 2000×2000 resize, white background on main image. In bulk.

Criterion	Manual approach	Seegea
Title preparation	Manual per listing	1-click AI on selection
Bullet points	30 min/listing writing	Generation + validation
2000×2000 white-bg images	Photoshop batch	Bulk compression + WebP
EAN / UPC	Separate Excel	Dedicated grid column
Post-rejection fixes	Listing by listing in Amazon	Bulk edit + re-push

Audit your catalog before export to Amazon

Google Meet · 30 min · no commitment

Audit your catalog before export to Amazon

What you gain by keeping a clean Amazon feed

A maintained Amazon feed means more Buy Box wins, a Brand Analytics fed by reliable data, Sponsored Products campaigns that convert better, and fewer seller support calls to fix a botched ASIN.

Built in France between Annecy and Chantilly, Seegea supports each new merchant by email and Google Meet to calibrate the feed before the first Amazon push.

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

SP-API (Selling Partner API) is the modern path: faster, more granular, enables precise updates. XML Feed still works but is progressively deprecated by Amazon. Most apps (Codisto, Sellbrite) use SP-API.

Amazon marketplace feed: structure your listings before export