What catalog data does Rakuten France require?

EAN/GTIN is mandatory for new product listings. Title, condition (new/refurbished/used), price, images and category are required. Rakuten uses its own product taxonomy, and mapping your categories to Rakuten taxonomy is part of the integration process.

Can Seegea help with Rakuten marketplace integration?

Seegea prepares the catalog upstream — cleaning EANs, enriching titles and descriptions, standardizing condition values and optimizing images. The clean catalog is then exported to Rakuten via your feed tool or directly via the Rakuten API.

Does Seegea work with Lengow or Shoppingfeed for Rakuten?

Yes. Seegea enriches your catalog in Shopify or PrestaShop. Lengow or Shoppingfeed then reads the enriched data and formats it for Rakuten. Seegea is the upstream data quality layer — not a replacement for the feed manager.

Rakuten marketplace: prepare your listings before import

Rakuten France combines the reach of one of the world's largest e-commerce groups (Rakuten Japan) with the established buyer base of PriceMinister in France. For French e-commerce sellers, it is a meaningful distribution channel — particularly for electronics, gaming, books and fashion. The catalog quality requirements are real, and the most common integration delays are caused by missing EANs and incomplete product descriptions.

Catalog preparation essentials for Rakuten France

EAN completeness is non-negotiable

Rakuten France requires a valid EAN13 for all new product listings. Without a GTIN, products cannot be matched to Rakuten's product catalog, and listings are rejected. Seegea audits EAN presence across your entire catalog in one view.

Product condition standardization

Rakuten sells both new and second-hand products. Your condition field must use standardized values (New, Used - Very Good, Used - Good, Acceptable). Seegea bulk-sets the condition field for your full new catalog without manually touching each product.

Rakuten taxonomy mapping

Rakuten uses its own category taxonomy. Your Shopify or PrestaShop categories need to map to Rakuten categories. Seegea stores Rakuten category IDs as a metafield per product, making the mapping maintainable and exportable.

Preparation task	Without Seegea	With Seegea
EAN audit	Manual product by product	Filter missing EAN, see all at once
Condition field standardization	Edit in Rakuten back-office	Bulk set in Seegea, export clean
Rakuten category mapping	Spreadsheet + manual import	Metafield column, bulk fill by category
Title optimization	Manual rewrite	AI title generation + validation
Image compliance	Manual Photoshop	Bulk optimize + resize in Seegea

If you sell both new and refurbished products, create separate SKUs per condition — do not use the same EAN with different condition values on the same product record. Rakuten treats condition as a key identifier for marketplace matching.

Seegea as your Rakuten catalog preparation layer

Whether you use Lengow, Shoppingfeed, Iziflux or a direct Rakuten API integration, the catalog that flows through the integration is only as good as the data in Shopify or PrestaShop. Seegea is the layer that ensures the data is complete, clean and correctly formatted before any export.

Created in France between Annecy and Chantilly, Seegea has direct experience with French marketplace requirements. First onboarding call by Google Meet, with Rakuten-specific catalog preparation guidance.

Prepare your Rakuten catalog with Seegea

30 min Google Meet · EAN audit included

Prepare your Rakuten catalog with Seegea

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

Rakuten France (formerly PriceMinister, acquired by Rakuten Japan in 2010) is a general marketplace covering electronics, fashion, games, books, home and more. It positions itself as a buyer-friendly marketplace with a loyalty cashback program. Sellers list both new and used products.