E-commerce promotion management: plan, execute, undo

Promotion management is one of the riskiest parts of e-commerce operations. A misconfigured promo, a non-compliant strikethrough price, a forgotten end date — and you face hours of damage control, suspended Merchant Center listings, or regulator fines. Seegea adds the operational safety net missing from Shopify and PrestaShop.

Not a marketing promotions tool (Klaviyo, Privy, Omnisend do that very well). Seegea is the layer that handles bulk strikethrough prices, their Omnibus compliance, and their full rollback if something goes wrong.

The 3 problems Seegea solves on promotions

Checklist for a bug-free e-commerce promotion

1. Verify the Omnibus reference price — lowest price of the last 30 days (Seegea keeps this history).
2. Set the discount and strikethrough price — real, visible discount, 10% to 40% for customer impact.
3. Configure the end date — mandatory, with automatic return to full price.
4. Check margins before push — alert if a product drops to negative margin.
5. Refresh feeds — Google Shopping, Meta Catalog, Amazon: prices must sync within the hour.
6. Prepare the rollback — have the pre-promo version versioned and restorable in 1 click.

Case study: Summer Flash Sales on 1,200 SKUs

A Seegea client brand prepared its Summer Flash Sales 2025 in 3 steps:

• Selection of 1,200 products by collection (3 minutes)
• Application of -30% with end date at D+3 (30 seconds)
• Validation after automatic margin check (5 minutes to correct 12 critical-margin products)

Total time: under 10 minutes. Previously, the same operation took 2 days with two people via the Shopify admin.

Built in France, designed for promotion seasons

Seegea is developed between Annecy and Chantilly. Our team lived through the same stressful Black Fridays before building this tool. Support by email and Google Meet video call, available even the evening before major promotional events.