E-commerce pricing lives at the intersection of three constraints: the gross margin you need to hold, customer perception (non-negotiable), and operational execution (which kills most good strategies). What works: a simple, documented strategy, executed fast.
Seegea integrates into your pricing stack
The 3 pricing levers that actually move conversion
Psychological pricing (+5 to 12%)
Anchor pricing (+20 to 40%)
B2B/B2C segmentation
The pricing framework: 4 decisions to document
- Minimum margin per category — no price goes below it, even in promo.
- Rounding rule per currency — 19.90 EUR / 19.99 USD / 19.95 GBP or another, applied automatically.
- Promotional cadence — how many promos per year, on which ranges, with what depth.
- Strikethrough rules — when, how long, reference price (Omnibus rule).
What Seegea executes
| Task | Without dedicated tool | With Seegea |
|---|---|---|
| Round 3,000 prices to .90 | 4 to 6h Excel + reimport | 30 seconds, auto rule |
| Lift margin on a category | CSV, recompute, reimport | 1 click on selection |
| Sync prices across 3 currencies | Per-column formulas | Per-currency rounding rule |
| Undo a pricing mistake | Impossible after push | Ctrl+Z |
| Negative margin alert | No | Yes, before push |
Dynamic pricing: when it pays off (and when it does not)
Dynamic pricing (auto-adjust by stock, competition, hour) is powerful for commodities (electronics, travel, hospitality). It is counter-productive for content brands (fashion, beauty, craft) where stable-price perception is an asset. Splitting the two is the first strategic decision.
The permanent-promo trap
Displaying strikethroughs year-round degrades perception and becomes non-compliant (Omnibus requires a reference price actually applied over the past 30 days). Common on AliExpress-style stores, but to avoid for brands playing long term.
Structure your pricing with Seegea
30-min Google Meet · demo on your catalog
Created in France — Annecy & Chantilly
Seegea is built by e-commerce operators who know these trade-offs. 48h setup, 19 to 129 EUR/month subscription, French support via email and Google Meet. No VC, no inflated pricing — just a tool that makes pricing livable.