People talk a lot about pricing strategy, rarely about pricing policy. The distinction matters: strategy is the choice (premium, entry, segmentation). Policy is the written rules that turn those choices into livable daily operations.
The 5 sections of a useful pricing policy
1. Minimum margin per category
2. Per-currency rounding rules
3. Promotional cadence
The remaining two sections:
- Customer segments and tariffs — B2C, pro (VAT ID), reseller, enterprise. Per-segment discounts, access conditions (minimum volume, certificate, partner code).
- Strikethrough policy — Omnibus rule strictly applied (reference = 30-day low), max displayed promo duration, no permanent strikethroughs.
Documenting vs executing: two distinct jobs
The pricing policy document (Google Docs or Notion, 2-5 pages) is essential but useless if execution does not follow. Execution is where Seegea comes in: applying the rules across 3,000 SKUs without manual drift.
Seegea applies your policy on these CMS
Real example: pricing policy of a textile DNVB
Simplified extract from a real policy used by a French customer brand:
- Minimum gross margin: 45% on seasonal collections, 55% on permanent.
- Rounding: EUR in .90, USD in .00, GBP in .95.
- Promos: max 4 per year (Christmas, Black Friday, winter sales, summer sales), —30% cap outside sales periods.
- Strikethrough: forbidden outside promo and sales periods. Always based on actual 30-day low.
- B2B: —25% to pro customers with VAT ID and minimum 500 EUR order.
Fits on 2 pages. Reviewed every semester in an exec committee.
How Seegea rolls the policy into the catalog
Once the policy is written, the challenge becomes making it live across 500 to 25,000 product listings. Concretely:
| Policy rule | Manual execution | Seegea execution |
|---|---|---|
| Per-currency auto rounding | Excel formula + reimport | Global rule, one click |
| Negative margin alert | Monthly manual review | Warning before each push |
| Auto end-of-promo at D+14 | Trello reminder | Native end date |
| Limit concurrent promos | No control | View of all active promos |
| Per-product margin history | Quarterly CSV export | 365 days with diff |
Operationalize your pricing policy
30-min Google Meet · we roll your policy into Seegea
Keeping the policy alive over time
The policy is not set in stone. It evolves with the company, the macro context, the ambitions. The semiannual ritual is what matters: 1h every 6 months, exec committee, review + adjustments. Stores that skip the ritual end up with a 2023 policy that does not match 2026 reality.
Pricing policy and marketing team: who decides what
The classic trap: CMO pushes for more aggressive promos, CFO resists, nobody decides. A clear policy grants the mandate: how far marketing can go without approval (standard promo), when CFO arbitration is required (out-of-range promo).
Conclusion
A pricing policy takes 3 days to write and saves 3 years of ad hoc arbitration. Seegea takes over execution: automatic rules, margin alerts, rollback, 365-day history. Created in France between Annecy and Chantilly, Seegea is built for teams who want to apply their policy without spending nights on it.