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B2B pricing: grids, tiers and multi-customer management without Excel

A B2B pricing structure is rarely a single price. It's a grid by customer, by volume tier, by segment — and usually an Excel file circulating internally, never quite up to date.

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Created in FranceOne-click AI copyFull rollback

B2B pricing is the poor relation of e-commerce CMS platforms. Shopify and PrestaShop offer mechanisms (customer groups, company catalogs, volume tiers), but bulk editing remains an ordeal. Result: sales teams manage prices in Excel, outside the CMS, at the cost of permanent inconsistency.

Seegea makes the CMS as agile as Excel — without leaving the interface, without CSV roundtrips, with immediate push and full rollback.

The 3 classic B2B pricing problems on CMS

Price grids living outside the CMS

The sales team sends PDF price lists. E-commerce receives an Excel file with B2B prices. Entering them in Shopify or PrestaShop takes 2 days — and the next update starts over. Seegea centralizes everything in the grid.

Volume tiers impossible to maintain in bulk

On native Shopify, configuring a volume tier on 200 products takes hours. On PrestaShop, specific rules multiply. Seegea lets you apply a tier to an entire selection in 30 seconds.

Custom customer prices hard to audit

When a salesperson negotiates a special rate for a customer, that price must land in the CMS. Without the right tool, the history is lost. Seegea keeps 365 days of history per product and per customer group.

Compatible with your B2B stack

ShopifyPrestaShopStripeQuickBooksGoogle

Comparison: B2B pricing with and without Seegea

B2B taskNative adminSeegea
Apply 15% discount to 300 products (reseller group)2 to 3 hours2 minutes
Create volume tiers on an entire collectionImpossible in bulk nativelyRule + selection + push
Custom price for 1 enterprise customerListing by listing in Shopify B2BCustomer filter + inline edit
Rollback after error on a customer gridManualCtrl+Z, full restore
B2B pricing change historyNot available365 days, per-group diff
Best practice: do not create more than 5 volume tiers. Beyond that, the grid becomes unreadable for your buyers and you multiply edge cases to maintain. 3 tiers (small, medium, large volume) cover 80% of B2B needs.

Recommended structure for a B2B price grid

An effective B2B price grid typically includes:

  • B2C public price (catalog price, shown to non-logged-in visitors)
  • Reseller price — 15 to 25% discount depending on the sector
  • Wholesale price — 30 to 45% discount, minimum volume
  • Key account price — negotiated case by case, entered directly in Seegea

Each segment maps to a customer group in Shopify B2B or PrestaShop. Seegea lets you switch between views in the grid and edit prices for each segment independently.

Who is Seegea particularly suited for in B2B?

  • Brands selling both B2C (Shopify) and B2B (reseller network)
  • Distributors with different prices per region or per retailer
  • Manufacturers selling direct to professionals with complex grids
  • Sales teams who want to stop using Excel as the source of truth for prices

48-hour onboarding, built in France

Seegea is developed between Annecy and Chantilly. Our B2B onboarding includes a video configuration session for customer groups and pricing rules. No integrator, no heavy migration — your CMS stays the source of truth, Seegea adds the editing layer.

Configure your B2B pricing in Seegea

30 min Google Meet · demo on your real catalog

Configure your B2B pricing in Seegea
Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

Shopify B2B (now accessible via Shopify Markets B2B) supports per-company price catalogs and volume tiers. For PrestaShop, customer groups and specific price rules cover the same need. Seegea bulk-edits these prices in both cases.

Give your catalog the attention it deserves.

Google Meet · 30 min · no commitment

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