Product schema (schema.org/Product) is the structured data format that allows Google to display rich information about your products directly in search results: price, availability, review stars, and product details.
Minimal Product schema in JSON-LD
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Salomon XT-6 Women Trail Shoes Black",
"image": "https://example.com/images/xt6-black.jpg",
"description": "Trail running shoe for women, CONTAGRIP sole",
"brand": { "@type": "Brand", "name": "Salomon" },
"offers": {
"@type": "Offer",
"price": "149.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}Price rich snippet
The
offers.price field displays price directly under the title in Google results. Users see the price before clicking — it increases qualified traffic and reduces bounce rate.Review stars
Add
aggregateRating to display the average rating and number of reviews in results. Review stars typically increase CTR by 15-30%.Availability status
availability="https://schema.org/InStock" or OutOfStock lets Google display stock status in results — and removes out-of-stock products from Google Shopping automatically.| Field | Required for | Example value |
|---|---|---|
| name | All rich snippets | "Salomon XT-6 Women Trail Black" |
| offers.price | Price display | "149.99" |
| offers.availability | Stock status | "https://schema.org/InStock" |
| aggregateRating | Review stars | { ratingValue: 4.7, reviewCount: 238 } |
Validate your Product schema implementation at search.google.com/test/rich-results before deploying. Google's validator shows exactly what rich snippets your schema enables and any errors that prevent them from appearing.
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FAQ
Price and availability display (below the title in results), review stars (AggregateRating), product availability badge, price drop alerts, merchant listing display in Google Shopping. Each of these increases CTR compared to a standard blue link.