What are custom attributes in PrestaShop?

PrestaShop has two native systems for custom product data: Features (product-level key-value pairs, filterable in layered navigation) and Attributes (variant-level, used to generate combinations). Features are the most common custom attribute type.

Do custom attributes help SEO?

Directly, if displayed on the product page (Google reads on-page content). Indirectly, via Product schema markup: structured attributes can be included in JSON-LD and help Google understand the product type, which improves product carousel eligibility.

Can Seegea bulk edit custom attributes across hundreds of products?

Yes. Seegea adds metafield columns and PrestaShop feature columns to the product grid. You can bulk-fill, bulk-clear or bulk-transform custom attribute values across your full catalog in one operation.

Custom product attributes: metafields and features

Custom product attributes extend the standard product record with domain-specific data: material composition, energy rating, compatibility notes, care instructions, certifications, HS code, size guide URL. Filling them systematically across a catalog is one of the highest-leverage catalog operations.

Shopify metafields vs PrestaShop features: a practical comparison

Dimension	Shopify metafields	PrestaShop features
Native support	Yes (2022 update)	Yes (native)
Filterable in navigation	Via app (e.g. Searchpie)	Yes (layered navigation)
Variant-level	Yes (variant metafields)	No (product-level only)
Type system	Rich (text, number, URL, JSON, reference)	Text only
Editable in Seegea	Yes, as extra columns	Yes, as extra columns

Attributes for SEO

Material, country of origin, dimensions and certifications help Google understand product type. Include the most search-relevant attributes in on-page content (a spec table) and in Product schema JSON-LD. Seegea generates both from your metafields.

Attributes for filtering

Buyers filter by material, compatibility, energy class, size range. For PrestaShop features, filterable attributes appear in layered navigation natively. For Shopify, a search app reads metafields. Either way, the data needs to be consistent and complete.

Attributes for B2B

HS code, MOQ, lead time, supplier reference, technical certification links. These attributes are critical for B2B procurement but often missing in standard catalog setups. Seegea adds dedicated columns for these in the product grid.

Define your custom attribute taxonomy before filling data. Decide which attributes are mandatory (fill rate target: 100%), which are recommended (target: 80%) and which are optional. Seegea surfaces fill rate by attribute across your catalog.

Bulk filling custom attributes at scale

A catalog of 2,000 products with 5 custom attributes per product has 10,000 cells to fill. Manually, that is weeks of work. With Seegea, you can filter by category, select all matching products, and paste a column of values in bulk. For attributes that share a value across a product family (e.g. all products in the Outdoor category share Material=Nylon), a formula-based fill covers the whole category in one click.

Created in France between Annecy and Chantilly, Seegea is built for this type of systematic catalog enrichment on Shopify and PrestaShop. First onboarding by Google Meet, with hands-on attribute schema setup.

Set up custom attributes in Seegea

30 min Google Meet · attribute schema design included

Set up custom attributes in Seegea

Created in France (Annecy – Chantilly) · Email & Google Meet support

FAQ

In Shopify, custom attributes are implemented as metafields. A metafield has a namespace (custom or a defined one), a key (e.g. care_instructions), a type (text, number, URL, etc.) and a value. Metafields can be defined at product, variant or collection level.

See Seegea in action

Book a 30-min live demo on Google Meet. No commitment.

Book a demo