Technical specifications — weight, dimensions, materials, certifications, compatibility — are the most-read section of a product page for considered purchases. Buyers who read specs convert at 3x the rate of casual browsers. Yet most catalogs have specs buried in a description paragraph or missing entirely.
The right storage model for specs: Shopify vs PrestaShop
Shopify: metafields
PrestaShop: features
Seegea: unified editing
| Spec type | Storage location | Filterable | Google Shopping |
|---|---|---|---|
| Weight | Native Shopify weight field | No | Yes (shipping) |
| Dimensions | Metafield (number + unit) | Via app | Via custom label |
| Material | Metafield or variant option | Via app | Via custom_label_0 |
| Certification | Metafield (text or URL) | No | Via custom_label |
| Color (filterable) | Variant option or feature | Yes (native) | Yes (color attribute) |
Technical specs and SEO: a practical guide
Google reads structured specs via Product schema markup and via on-page content. The most valuable spec-related queries are product-type + attribute queries: "outdoor chair 150kg capacity", "USB-C cable 100W", "paint brush set synthetic fiber". These long-tail queries convert at high rates and have low competition.
To capture them, include key specs in your product title when relevant, and always in the spec table below the fold. Seegea lets you build this discipline systematically across your full catalog. Created in France between Annecy and Chantilly, our team helps set up the right metafield structure for your product category on the first onboarding call.
Structure your catalog specs in Seegea
30 min Google Meet · metafield setup included